What is Hyperlocal Marketing through Bluetooth Technology?

Bluetooth technology has made waves in the marketing industry because of its cost-effectiveness and innovativeness. Bluetooth hyperlocal is a technology that can help you enhance your reach and provide your customers with a personalized experience. Learn here all about hyperlocal marketing to make an informed decision.

Read more:- What is Hyperlocal Marketing through Bluetooth Technology?

Understanding Bluetooth Security: Bluetooth Address & Privacy

Bluetooth Low Energy has enabled advertisers to gain an edge in their enhancing their user experience through proximity advertisements. However, while BLE Android and BLE iOS have gained traction, it is still important to implement privacy measures. 

Bluetooth address and privacy are essential for every Bluetooth smart developer as it helps to meet the privacy concerns of users. A Bluetooth address is a 48-bit value that uniquely identifies a Bluetooth device. However, using this address, attackers can steal valuable user information. Fortunately, BLE offers various privacy measures to protect against attacks by using a resolvable private address. Hence, you should stay vigilant about these measures and implement them in your advertisements as soon as possible. 

Read more: Understanding Bluetooth Security: Bluetooth Address & Privacy

Bring Contactless Payment to Your Store with Bluetooth LE (BLE)

Did you know that Bluetooth Low Energy technology can help make payments easy and enhance the in-store experience for both customers and retailers?

Learn more about Bluetooth LE beacons and BLE technology here: Bring Contactless Payment to Your Store with Bluetooth LE (BLE)

Things To Consider While Developing BLE iOS App

Can app handle more than one Bluetooth Low Energy devices simultaneously? Can you watch movies through Bluetooth classic to my Bluetooth Speakers and communicate via BLE? Have a look on all the solutions and queries regarding BLE iOS app.